Could Surplus Food in Blind Box Form Increase Consumers’ Purchase Intention?

Normative Dimensions’ Preferences Towards Intention to Purchase Green Food Product

Normative dimensions constitute one of the important elements in the Theory of Reasoned Action (TORA) model. However, the changes of lifestyle over period and different societies have spurred the TORA model constitution and also to vary interpretation of the model itself towards intention to purchase the green food product.Therefore, this paper aims to explorethe underlying dimensionsof normati...

Prevent/Control Identity Theft: Impact on Trust and Consumers' Purchase Intention in B2C EC

This study provides an application framework toward measures to prevent/control identity theft in conjunction with sources. It also identifies the impact of overall protection of identity theft on consumer trust, the cost of products/services, and operational performance, all of which in turn contribute to a purchase intention using E-commerce (EC). For the first objective, this study proposes ...

Consumers indirectly increase infection risk in grassland food webs.

Most pathogens exist within complicated food webs of interacting hosts, vectors, competitors, and predators. Although theory has demonstrated a variety of mechanisms by which predation and competition in food webs can indirectly control infection risk in hosts, there have until now been no experimental tests of this theory. We sampled the effect of long-term exclusion of large vertebrate herbiv...

Point-of-Purchase Efforts to Increase Healthy Food Choice

Consumers' expected quality and intention to purchase high quality pork meat.

Expected quality is believed to be one of the most important factors that influence consumers' intention to purchase food. The present study seeks to explore the concept of pork meat expected quality and compare it with self-stated consumer intention to purchase pork meat. The aim is attempted by means of a field research conducted in Greece, following a conjoint analytic procedure. Results sho...